tag:blogger.com,1999:blog-8839081083508049157.post7403983995920339201..comments2023-10-11T08:27:18.033-06:00Comments on THE ULTIMATE ACCOUNT GUY: Sprite - Slam And A MissThe Ultimate Account Guyhttp://www.blogger.com/profile/09841751618261991741noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8839081083508049157.post-47949884817990591192009-04-30T20:51:00.000-06:002009-04-30T20:51:00.000-06:00i agree that the commercial makes absolutely no se...i agree that the commercial makes absolutely no sense. they could have found a better way to use a decent effect. running into each other to a nu-metal soundtrack just boggles my mind.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8839081083508049157.post-74201532150853547752009-04-21T10:56:00.000-06:002009-04-21T10:56:00.000-06:00Kelli,
Thanks for the feedback. Maybe I'm thinkin...Kelli,<br /><br />Thanks for the feedback. Maybe I'm thinking to linear (being an account guy an all). The first spot has a linear flow to it. You drink Sprite, feel refreshed like you're swimming in a pool hence the basketball court turning into a pool. The other spot doesn't flow that way and I think that's where my difficulty with it comes in. As always, its great to see another person's perspective.The Ultimate Account Guyhttps://www.blogger.com/profile/09841751618261991741noreply@blogger.comtag:blogger.com,1999:blog-8839081083508049157.post-12058192958622291662009-04-21T10:32:00.000-06:002009-04-21T10:32:00.000-06:00To me, the first spot is their attempt to grab mar...To me, the first spot is their attempt to grab market share from Mt. Dew by capitalizing on an idea that already worked for them once (the water/matter idea from the second spot). But instead of a head to head challenge on the court, board or what have you, they physically run into each other, simply a metaphor for the challenge. The explosion represents the energy they get from Sprite, and having it spray all over everyone is the carryover enjoyment they get from watching two athletes at the top of their game derived from the Sprite.<br />Or, you could argue Achems razor, and declare that the agency thought that having people explode into Sprite would just look really, really cool. As it does. And that people would find it entertaining, which I do. Sometimes in advertising, we do things that have no real purpose. But, when you are dealing with such an established brand, sometimes you just get to make cool ads that increase brand awareness. You know that Sprite is a drink, and that it's one of the clear sodas, and that its a 'refreshing blend of lemon and lime.' So, they get to move on to the fun stuff.<br />Think skittles and the bizarre turn their ads have taken lately.Kellihttps://www.blogger.com/profile/05835418660606605360noreply@blogger.com