Wednesday, June 10, 2009

GMC Sierra's Resume Has One Hole

As parent company GM is in the midst of pulling itself out of bankruptcy, they have created a very effective commercial for the GMC Sierra. This commercial does a great job of combining emotional and rational events from their history. As each notch in their “resume” rolls by on screen the viewer is shown the great efforts that GMC has been a part of. Unfortunately GMC only focuses on the past and not where they are going.

video

The great part of this commercial is the emotional and rational connection that is made by showing all of the great moments that GMC has been a part of. Each event not only shows the toughness and ruggedness that was needed to complete the project, it is also an iconic memory in the building of this country. This commercial shows that when you buy a GMC Sierra not only are you buying a tough, dependable truck, you are also buying a piece of American history.

The only draw back to this commercial is that they only focus on the past. While GM is trying to rework its business and make it a profitable company once again, we are reinded that their past is what has them in this position right now. I would have liked to see them say something about the future. What are they doing to the new Sierra to make it a better truck for the future? How will I know that this Sierra is better than the previous ones that no one was buying?

Overall this is a good commercial that does a good job of capitalizing on the impressive past of GMC. To put it over the top I would have liked to see something about the future of GMC and how the new Sierra will be better than its predecessor.

What do you think about this commercial? How could they have made it better?

-Dennis

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