Friday, September 25, 2009

Syracuse Gives Game Ball To The Fans

Syracuse as a football team has struggled to win games recently. As no surprise to anyone, they have also struggled to get fans into their stadium on game day. In an effort to build excitement around their new head coach, they are reaching out to their fans in a unique way.

Through this video, Syracuse head coach Doug Marrone gives the game ball to the Syracuse fans after their last second 37-34 win over Northwestern. I like this both from an advertising and a fans perspective.

As an Account Executive, I like the timeliness and relevance of the communication. I found this video, posted on the SU athletics YouTube page, two days after the game. This shows me they are actively planning and capturing natural, enthusiastic moments that come from within the brand. They don’t need to create a false story to gain interest.

As a fan (I mean the general fan, I don’t actually cheer for Syracuse athletics) this video shows me that Syracuse football is dedicated to and appreciative of the excitement their fans bring to a game. Especially in a smaller dome like the one Syracuse plays in, the fans can have an impact on the game. It’s refreshing for a fan to feel like they are a part of the team, instead of just being a money sign sitting in a seat.

What do you think about this video? What other brands use organic, exciting moments that come from within their organization to garner excitement?

- Dennis

Monday, September 21, 2009

Dex Knows How To Make A Good Commercial

This Dex Knows commercial has been around for a number of months now and every time I see it I’m reminded how effective it is. The messaging is simple and conveyed in a humorous and memorable fashion. This is the perfect example of an effective commercial in my mind. Not only do you get the point the advertiser is trying to make, the addition of humor makes it stick.

What do you think about this commercial? What is the key to an effective commercial for you?

- Dennis

Monday, September 14, 2009

Missed Details Bother Me

This Heineken Light commercial has been all over sports programs recently. It’s a pretty good commercial. It makes me remember Heineken Light and gives me a chance to look at Eva Longoria. These are two great things. At the very end of the commercial though, they loose lose me. When the waitress brings the two gentlemen their Heineken Lights, she brings them glass bottles. Not one stadium, arena or amphitheater in the US, serves any kind of beer in a glass bottle.

I don’t know why this gets under my skin so much. It doesn’t distract from the communication, but for some reason I can’t get past it. Is it because it takes something away from the authenticity?

It’s a beer commercial. They are not generally based in reality. The idea that these guys would be moved down to courtside seats isn’t based in reality, but that part doesn’t bother me.

Am I crazy for letting this bother me? Does this oversight make it a bad commercial? Have you seen other mistakes in commercials that ruin it for you?

- Dennis