Monday, September 21, 2009

Dex Knows How To Make A Good Commercial

This Dex Knows commercial has been around for a number of months now and every time I see it I’m reminded how effective it is. The messaging is simple and conveyed in a humorous and memorable fashion. This is the perfect example of an effective commercial in my mind. Not only do you get the point the advertiser is trying to make, the addition of humor makes it stick.

video

What do you think about this commercial? What is the key to an effective commercial for you?

- Dennis

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