Monday, April 6, 2009

Gatorade's Quick Strike

Tiger Woods put a stamp on his comeback recently with a Tiger like come from behind victory. Gatorade wasted no time capitalizing on this latest fist pumping moment. They did exactly what they should have done. They grabbed the ultimate snapshot of the round, the ubiquitous fist pump, placed a simple, attention grabbing line of copy, and boom, they have an attention grabbing print ad.

As an account guy, I like to see companies and agencies being light on their feet and grabbing a moment in time that could have easily slipped by. Tiger has done this dozens of times. Sinking an important put, throwing out the fist pump and giving Stevie a hug is nothing new to Tiger. Except this time, it comes on the heels of a reconstructed knee and two weeks before one of the most anticipated Masters tournaments in recent history.

I tip my hat to Gatorade and their agency for being quick and resourceful.

What do you think about this ad? Does it do a Gatorade justice?

-The Ultimate Account Guy

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