Sprite has continued its love affair with the NBA during the playoffs. Watching any one of the NBA games this weekend you would have seen this Sprite commercial dubbed “Slam”.
The strategy is the same as usual. Sprite is refreshing and quenches your thirst. The way the commercial conveys that main idea disappoints me. Having people in the spot jump into each other and combust into a spray of Sprite doesn’t make sense to me. It doesn’t convey a sense of refreshment and enjoyment to me. Why do they have to jump into each other to receive the benefit of the drink? Is the drink painful at first, then the refreshment washes over you?
On the other hand the Sprite commercial below does a very good job of conveying the main idea. Again, Sprite is saying their product is refreshing and will quench your thirst. To do that they have the people in the commercial jump into a basketball court that morphs into a pool. This makes me feel like Sprite is refreshing. I can picture myself standing on that blistering hot basketball court, taking a sip of a cold Sprite and being transported into a refreshing, cool, pool. We all have memories of being at the beach or a pool on a hot summer day, and how nice and refreshing it felt to jump into the water. This spot does exactly that.
What do you think about these spots? Do you think they both convey Sprite’s main idea well?
-The Ultimate Account Guy