A couple weeks ago I wrote a post entitled It's The Little Things That Matter. I have found another example of this very idea. Only this time, it’s a negative example.
While reading Branding Only Works On Cattle by Jonathan Salem Baskin for a review I will later post on this blog, I stumbled upon an example he uses.
“Nissan’s launch of its new Altima sedan in 2006 featured a kid living in his car for a week (commercials, website, virals, blog). It was celebrated as novel, new-media thinking, targeted exactly at the attitudes and interests of Generation Whatever…”
He goes on to say that despite being all of the above-mentioned things, the campaign didn’t generate the amount of sales Nissan was hopping. This is a good point brought out by the author, except for one thing. The launch spot he is referring to was for Sentra. It was called 7 Days in a Sentra.
Now I haven’t finished the book yet, so I will hold my thoughts on it until the end. But how can I really believe anything this guy is saying when he can’t even get supporting examples correct?
Believe me when I say that I make more than my fair share of mistakes. If you look through this site I’m sure you can find plenty of grammatical errors or typos. But to credit a campaign, that you are bashing, to the wrong vehicle is a sign of a lack of attention to details. If, as I’m saying, details are what make a campaign or creative great, then this book is off to a rocky start.
What do you think about this type of error? Am I being to nit picky? Is it the bigger idea that matters and not the specific vehicle?
-The Ultimate Account Guy