Monday, March 9, 2009

Nasonex Voice Over

Nasonoex uses Antonio Banderas as the voice of the animated Bee in their commercials. I’m interested to find out the thinking behind having a Hispanic voice over for their Bee. Generally companies like to use the voice of their general audience as the voice over in their spots. Nasonex isn’t targeted only at white, middle America, but at the same time it isn’t solely targeted at a Hispanic audience.

It must be effective as he’s been the voice of the Bee for a number of years now. I find it a very intriguing selection.

Does anyone have any insights into this decision? Anyone have any first hand knowledge in the situation?

-The Ultimate Account Guy

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